We’ve taken love and gentleness and bottled it. Johnson’s TOP-TO-TOE® Baby Wash is an ultra-mild cleanser for your baby’s skin and hair that’s gentle enough even for newborns. The #1 choice of hospitals. Milder than baby soap. NO MORE TEARS® formula is as gentle to the eyes as pure water. Soap-free, dye-free, hypoallergenic, and allergy – and dermatologist-tested.

How to use:

• Warm water and a soothing touch-bath time is wonderful time to bond with your baby.
• Pour Johnson’s HEAD-TO-TOE® Baby Wash on a soft wash cloth and gently massage onto your baby’s skin and hair.
• Lather, rinse and enjoy this special moment together.